Media Kit / Advertising Info
Looking for digital billboard advertising in New Mexico? Below is key information to help you plan your campaign: location details, impressions, creative specs, and how to get started.
Billboard Location
Our digital billboard is located in Rio Rancho at 1516 Unser Blvd NE (between Cherry Rd NE and Pine Rd NE).
Audience Reach
- Up to 50,000 cars per day (traffic varies by day/time).
- Over 1 million impressions per month (estimated).
How Pricing Works
Digital billboard advertising runs on rotating ad spots throughout the day. We offer options based on how frequently your ad appears. Ask about specials, promotions, and seasonal offers.
Starting point example: approximately $400 per week (ask us for current availability and pricing).
CPM (Cost Per Thousand Impressions)
CPM is a way to estimate how much it costs to reach 1,000 impressions (one impression = one time a person sees the billboard). This is a common metric used to compare advertising channels.
Creative Specs (File Formats & Best Practices)
Still Images
- JPG, PNG, BMP, or GIF (use RGB color, not CMYK)
- Recommended file size: 1MB or smaller
- 72 dpi is fine (pixel dimensions matter most)
Video / Animation
- MP4 (H.264)
- 30 fps maximum
- 30 seconds maximum length
Message Tips
- Keep it simple: short wording is easier to read by motorists.
- Keep it big: large text improves readability and impressions.
- Keep it clean: avoid thin/script fonts; bold/heavy fonts read better.
- Keep it colorful: strong color contrast helps visibility.
Contact / Book Your Space
Sol Oeste Media
409 NM HWY 528 NE
Rio Rancho, NM 87124
Phone: (505) 896-9032
Email: digitaladsrr@gmail.com
Service Area
Based in Rio Rancho, we serve Albuquerque and the entire state of New Mexico.